Efficiency in motion: The art of video content optimization

In today’s world, we see videos everywhere. We scroll fast. And it just works! But do we really know how much effort it takes to make it such a seamless experience? In this talk, I’ll explore the essential techniques for optimizing video content. We'll focus on encoding strategies, overcoming delivery challenges, and understanding the return on investment of the optimizations. We’ll dive into the complexities of comparing encoder settings to find the balance between quality and efficiency.